Villeroy & Boch's "Love the Moment" campaign rejuvenated the traditional brand for younger consumers, breaking conventional perceptions through modern storytelling. Select World's strategic platform needed strong digital execution to engage new audiences. I led the digital extension with animations, short film concepts, microsite, newsletters and banners that brought the refreshed brand identity to life across multiple touchpoints.

The campaign transformed Villeroy & Boch from heritage brand to contemporary lifestyle choice. My digital work extended the core message into motion design and interactive formats, creating emotional connections with modern consumers. Animations showcased product moments, short films highlighted specific areas, while microsites and newsletters drove engagement – all maintaining the campaign's fresh visual language while respecting the brand's iconic heritage.

Role & Impact

• Created animations extending campaign across digital channels.

• Developed concepts for short films showcasing product areas.

• Designed microsite to engage younger consumer audience.

• Produced newsletters and banners driving campaign interaction.

• Modernized traditional brand perception through motion design.

• Delivered cohesive visual storytelling across all digital touchpoints.