The House of Schwarzkopf case film bridged digital innovation with real-world store launch and campaign activation. I led the creation of a comprehensive animation that visualized the complete journey from initial concept to final execution. This project showcased the seamless integration of strategy, design and production across hybrid digital-physical touchpoints.

The film needed to capture both the strategic thinking behind the project and its tangible outcomes, making complex processes accessible through animation. Working collaboratively with the team, I developed the narrative structure and oversaw animation production to ensure every stage felt connected and purposeful. The result communicated the project's success as a unified story of digital creativity meeting physical reality.

Role & Impact

• Developed concept and structure for complete project journey.

• Reviewed materials and managed sourcing.

• Executed animation production from rough to final render.

• Supervised junior designer throughout development process.

• Delivered cohesive case film bridging digital strategy and IRL activation.