at Trafficproductions
Zalando
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Traffic Productions acts as Zalando's long-term production partner, translating global brand platforms into scalable campaign assets across digital, social, motion and CRM channels. Within this ecosystem, I started as a Digital Designer learning the scope and workflows, and grew into an interim Team Lead responsible for coordinating teams, safeguarding brand consistency and optimising production processes.
My journey on the Zalando account was marked by increasing responsibility. Early on, I focused on translating briefs into digital and motion assets while absorbing the brand's visual language and production rhythms. As I gained expertise, I began mentoring junior designers, streamlining workflows and acting as a creative quality gate. By the time I led the "As You Dream It" campaign, I was orchestrating multiple teams, managing communication flows and ensuring that every asset felt distinctly Zalando – no matter the channel, market or format.
Traffic Productions acts as Zalando's long-term production partner, translating global brand platforms into scalable campaign assets across digital, social, motion and CRM channels. Within this ecosystem, I started as a Digital Designer learning the scope and workflows, and grew into an interim Team Lead responsible for coordinating teams, safeguarding brand consistency and optimising production processes.
My journey on the Zalando account was marked by increasing responsibility. Early on, I focused on translating briefs into digital and motion assets while absorbing the brand's visual language and production rhythms. As I gained expertise, I began mentoring junior designers, streamlining workflows and acting as a creative quality gate. By the time I led the "As You Dream It" campaign, I was orchestrating multiple teams, managing communication flows and ensuring that every asset felt distinctly Zalando – no matter the channel, market or format.
Cherish the Moment | Holiday 2022
For Zalando’s “Cherish the Moment” Holiday 2022 campaign, the focus lay on the emotional stories behind our favourite fashion pieces – the memories, gestures and moments that turn an item into something truly meaningful. This campaign invited customers to discover new favourites across fashion and beauty while celebrating the pieces that hold personal value.
Role & Impact
Contributed digital assets as new Digital Designer.
Learned campaign scope, workflows and stakeholders.
Translated emotional storytelling into digital formats.
Cherish the Moment | Holiday 2022
For Zalando’s “Cherish the Moment” Holiday 2022 campaign, the focus lay on the emotional stories behind our favourite fashion pieces – the memories, gestures and moments that turn an item into something truly meaningful. This campaign invited customers to discover new favourites across fashion and beauty while celebrating the pieces that hold personal value.
Role & Impact
Contributed digital assets as new Digital Designer.
Learned campaign scope, workflows and stakeholders.
Translated emotional storytelling into digital formats.
For All Your Vibes I Spring 2023
“For All Your Vibes” showcased the fluidity of personal style and how outfits shift with mood, activity and the people around you. The Spring/Summer 2023 campaign highlighted Zalando’s breadth of assortment, enabling customers to express every version of themselves with season-ready looks.
Role & Impact
Full Digital & Motion Designer role on campaign assets.
Applied Zalando CI across digital and motion formats.
Collaborated on multi-market, multi-channel adaptations.
For All Your Vibes I Spring 2023
“For All Your Vibes” showcased the fluidity of personal style and how outfits shift with mood, activity and the people around you. The Spring/Summer 2023 campaign highlighted Zalando’s breadth of assortment, enabling customers to express every version of themselves with season-ready looks.
Role & Impact
Full Digital & Motion Designer role on campaign assets.
Applied Zalando CI across digital and motion formats.
Collaborated on multi-market, multi-channel adaptations.
Paco Rabanne Capsule | 2023
For the Paco Rabanne Spring/Summer 2023 capsule collection, the campaign targeted a new generation of luxury consumers with bold colours and expressive designs, celebrating individuality and contemporary luxury. The visual world leaned into vibrant shades and strong characters to communicate the brand’s DNA in a modern way.
Role & Impact
Digital & Motion Design with brand supervision.
Guided juniors and gave cross-team feedback.
Stepped in at bottlenecks; supported workflow optimisation.
Ensured visual consistency across internal and external teams.
Paco Rabanne Capsule | 2023
For the Paco Rabanne Spring/Summer 2023 capsule collection, the campaign targeted a new generation of luxury consumers with bold colours and expressive designs, celebrating individuality and contemporary luxury. The visual world leaned into vibrant shades and strong characters to communicate the brand’s DNA in a modern way.
Role & Impact
Digital & Motion Design with brand supervision.
Guided juniors and gave cross-team feedback.
Stepped in at bottlenecks; supported workflow optimisation.
Ensured visual consistency across internal and external teams.
As you dream it | Autumn/Winter 2023
“As You Dream It” explored the many ways people imagine themselves – from mermaids to mountain hikers, from outer space to under the sea – and how Zalando outfits these dreams with seasonal styles. The campaign encouraged audiences to express who they want to be, however eccentric, and to use fashion as a tool to transform their reality.
Role & Impact
Interim Team Lead coordinating internal/external teams.
Managed communication, priorities and approvals.
Mentored juniors; refined production workflows.
Balanced speed, quality and scalability across deliverables.
Drove continuous process improvements.
See the full case
As you dream it | Autumn/Winter 2023
“As You Dream It” explored the many ways people imagine themselves – from mermaids to mountain hikers, from outer space to under the sea – and how Zalando outfits these dreams with seasonal styles. The campaign encouraged audiences to express who they want to be, however eccentric, and to use fashion as a tool to transform their reality.
Role & Impact
Interim Team Lead coordinating internal/external teams.
Managed communication, priorities and approvals.
Mentored juniors; refined production workflows.
Balanced speed, quality and scalability across deliverables.
Drove continuous process improvements.
See the full case
As you dream it | WeTransfer x Zalando AI special
For the WeTransfer x Zalando AI special, the “As You Dream It” universe was extended into an interactive, AI‑powered experience that allowed users to dive deeper into the dreamy AW23 campaign world. The activation used emerging technology to translate the campaign’s core idea – embracing and expressing your unique self – into a playful digital touchpoint.
Role & Impact
Team Lead for Branding & Motion on AI special.
Sparring partner ensuring brand-compliant visuals.
Aligned design with external partners and tech.
Bridged creative ambition with brand requirements.
Collaborated on interaction design and motion behaviour.
As you dream it | WeTransfer x Zalando AI special
For the WeTransfer x Zalando AI special, the “As You Dream It” universe was extended into an interactive, AI‑powered experience that allowed users to dive deeper into the dreamy AW23 campaign world. The activation used emerging technology to translate the campaign’s core idea – embracing and expressing your unique self – into a playful digital touchpoint.
Role & Impact
Team Lead for Branding & Motion on AI special.
Sparring partner ensuring brand-compliant visuals.
Aligned design with external partners and tech.
Bridged creative ambition with brand requirements.
Collaborated on interaction design and motion behaviour.
Agency
Traffic Productions
Agency
Traffic Productions
Responsibilities
Interim Teamlead
Brand Supervision
Digital Design
Motion Design
Responsibilities
Interim Teamlead
Brand Supervision
Digital Design
Motion Design