"As You Dream It" positioned Zalando AW23 fashion as a canvas for personal imagination, outfitting mermaids, mountain hikers, space explorers and underwater adventurers. As Interim Team Lead at Traffic Productions, I orchestrated the digital and motion execution across this multi-market campaign. This project page details the coordination challenges and solutions for scaling the dreamy universe into consistent visual assets.

The campaign required visual consistency across 24+ markets and 30+ channels while preserving the core message: fashion enables personal transformation, however eccentric. Leadership focused on translating abstract concepts into adaptable digital and motion assets that reinforced Zalando's seasonal storytelling under tight timelines. Every deliverable balanced creative flexibility with production scalability.

Role & Impact

• Interim Team Lead coordinating internal and external teams.

• Managed communication flows, priorities and approvals.

• Mentored junior designers on visual language consistency.

• Drove workflow improvements balancing speed, quality and scalability.

• Ensured digital/motion assets worked across markets and channels.